The Divya Urjaa team and artisans
About Divya Urjaa

Purpose-driven.
Youth-led. Community-rooted.

Our Story

Rooted in Chetnagram.
Built with the women of one Rajasthan village.

Divya Urjaa began in 2016 as an initiative of Chetnagram Sansthan. It was started by Mrs Vibha Agarwal, President of Chetnagram Sansthan, with the blessings of Gurudev Pandit Shri Ram Sharma Acharya.

Through this initiative, self-help groups (SHGs) and other underprivileged women were brought together and involved in the making of Urjaa Deepak. Since then, it has provided them with meaningful opportunities and has positively transformed their lives.

In 2024, the Junior Wing of Chetnagram Sansthan was formed — and has since helped support and carry this work forward.

We saw that the women of this village had real skill — patience, craft, an inherited knowledge of traditional ingredients — but limited market access. Chetnagram built a bridge: fair livelihoods, dignified work, and a product worthy of every home altar.

Today, handcrafted deepaks travel from this village into homes across India. Every order is a vote for commerce where origin, intention, and impact matter.

Blessings & leadership

“With the blessings of Gurudev Pandit Shri Ram Sharma Acharya, and under the leadership of Mrs Vibha Agarwal, Divya Urjaa carries light from our village into yours.”

— Chetnagram Sansthan

About Divya Urjaa

See the story in motion.

A short overview of who we are, what we make, and the women behind every flame.

The NGO behind us

Chetnagram Sansthan

A community-rooted NGO operating in rural Rajasthan since 2015 — reaching 187+ villages with medical camps, plantation drives, women’s livelihood programmes, and Divya Urjaa.

2015Chetnagram Sansthan founded
2016Divya Urjaa begins — Chetnagram Sansthan initiative (Mrs Vibha Agarwal, with blessings of Gurudev Pandit Shri Ram Sharma Acharya)
ReachChetnagram has helped over 187 villages since it began — expanding outreach across rural Rajasthan.
OngoingWomen empowerment through skill development camps: stitching, beauty, yoga, technology
OngoingCleanliness drives, nasha mukti, renovation of anganbadi schools — community-led and ongoing
OngoingKanyadan for the needy — ongoing
OngoingPunswan sanskar — pooja for pregnant women — ongoing
OngoingFree medical camps for villagers — ongoing
OngoingAnnual plantation drives — ongoing
2024Junior Wing of Chetnagram Sansthan formed — supports Divya Urjaa today
“

All profits are reinvested into the welfare and development of the women artisans.

— Our commitment
The Ritual

How to use the Urjaa Deepak

Seven small steps. One quiet, sacred ritual.

  1. 01

    Place

    Place the Urjaa Deepak in a safe diya stand — copper or clay works best.

  2. 02

    Wick

    Insert the wick into the Urjaa Deepak.

  3. 03

    Kapoor

    Sprinkle a little kapoor (camphor) into the Deepak.

  4. 04

    Light

    Light the Deepak.

  5. 05

    Ghee & mantra

    Gradually add ghee while reciting any mantra of your choice.

  6. 06

    Breathe

    Breathe calmly as the entire Deepak lights up — not only the wick — and let the sacred glow fill your space.

  7. 07

    Ash

    After pooja, the ash can be used as a natural fertiliser.

FAQ

Questions, gently answered.

  • Pricing is ₹399 per box — not per single Deepak. Each box contains 30 Urjaa Deepaks with wick, one clay diya to place the Urjaa Deepaks in, and camphor (kapoor).